We kick things off with a video call. Sometimes I'll send a few questions ahead of time so you've had a chance to think — but we'll cover everything together. Who you are, why you started the business, what you're selling, your brand values, tone and messaging, target audience, and how you plan to market and grow. We'll touch on competitors and brands you love — not necessarily in your industry — and use all of that to build a clear picture of where you're headed.

Before any design starts, we get your eye in. I'll present a large mood board and we'll go through it together — pulling out likes, dislikes, what's working, what isn't. Sometimes we'll bring in competitor references too. By the end of this call we'll have three words that sit at the heart of your brand's visual aesthetic. That's what I design from.

I go away and develop two design routes — sometimes three if I feel it needs another direction. Everything starts as a sketch before it ever touches a screen. When you design with intention, the details do the talking.

We review the routes together, choose a direction, and refine it through your included revision rounds until it's exactly right.

Everything packaged up and handed over — all the files you need, in the formats you need them, ready to use straight away.