Amayour surf & yoga

Built on the values of being bold, vibrant, and adventurous. A staple of the Taghazout surf scene for over a decade, Amayour Surf & Yoga needed a brand evolution to better resonate with a new generation of travellers. With the name translating to ‘Full Moon,’ the rebranding centres on the celestial connection between the moon and the sea. I developed a bespoke wordmark that integrates surf and lunar motifs, alongside a versatile moon-and-tide icon. Designed to represent the moon’s pull on the waves, this symbol provides a striking, functional mark perfect for everything from digital platforms to embroidered apparel.