BUTTER PEOPLE

Playful, bold, and a curiosity for flavour. Butter People is a California-based compound butter brand on a mission to make gourmet cooking approachable and educational. The visual language is centered around a fully custom, retro-rounded typeface—featuring a hidden butter knife within the ‘r’—and a cast of four charming character mascots that bring each flavor to life. From the vibrant packaging to the bespoke ingredient illustrations, every touchpoint was designed to feel energetic, high-end, and full of personality.